Case Study (Porsche)

Featured Project: Porsche - The Art of The Thrill

The Art of The Thrill

Porsche + The Atlantic + ActiveOS (branded then as TRAQS) + Hexoskin to launch the new Porsche Macan in late 2014. ActiveOS powered the event with our Enterprise Platform, aggregating biometric and location data of car drivers and producing a highly-interactive touch screen dashboard on a 66” TV at the event. The video and featured story at The Atlantic was used for the Porsche Macan marketing campaign. Read more at The Atlantic: The Art of the Thrill .

“ActiveOS (TRAQS) enabled The Atlantic to, in real time, connect the heart and breathing rates of Porsche drivers to where, down to the second, they were on the race track, all while rendering the data in a visually beautiful interface and giving each participant their own personal poster to take home. At every step of the way, they weren’t only responsive; they were also crucial thought partners, collaborators, and co-creators.” Sam Rosen, VP Marketing, The Atlantic